W
Walter is a client who has absolutely no website or internet experience. Walter is like a lot of self employed business owners whose business is a service. In Walter’s case, his business is a seasonal Christmas Light installation. When Walter came by this year, we offered to build him a site and all he had to was give us an email to have his customers request his service. We explained to him the significance of having an online presence in today’s business world. Walter conceded but only on a trial basis.
The response that Walter got was incredible. He gained 3 times the clientele he had from last year. At one point had to start turning new accounts away. He ended up advertising for additional help.
Walter’s site more than paid for itself after he had added just one new account to his business and he will be able to service that customer again next Christmas.
Realizing the value, Walter requested additional sites for his other seasonal service businesses. Those sites have proven to as valuable and Walter no longer needs to be convinced of the importance of having an online presence.